Honoring Those Expanding Country Music Around The World

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The Country Music Association has revealed the nominees for 2021’s CMA International Awards. The event honors artists and industry executives who have contributed to the growth of country music around the world.

The Prestigious Awards Nominate Global Country Stars

This year’s nominees include Brothers Osborne, Luke Combs, Dan + Shay, Maren Morris, and Yola. The artists are all nominated for the international artist achievement award; which honors significant accomplishments by a United States-based artist who has demonstrated the greatest creative growth, development, and promotion of the country music industry outside of the U.S. during the eligibility period.

Recognized in multiple categories and voted on by international members; the event honors nominees from Australia, Canada, Germany, The Netherlands, Norway, Sweden, the United Kingdom, and the United States. For their continued efforts in expanding Country Music’s footprint in their local territories. Previous winners in the category have included Reba McEntire, Kacey Musgraves, Brad Paisley, Taylor Swift, Shania Twain, and Carrie Underwood.

Country Music International Awards

This Year Will Feature a New Award

In addition to the five existing CMA International Award categories, CMA has also added a new award this year; the Rob Potts International Live Music Advancement Award. Named after the late Australian promoter; this award recognizes outstanding achievements by an individual who has made important contributions to the live music industry. Mostly, by extending performance opportunities and building live audiences for Country Music outside of the United States. 

Country Music Association CEO Sarah Trahern spoke about the event in a statement. “We are delighted to honor those in the industry; who have been instrumental in carrying country music forward into territories outside of the United States, as this year’s CMA International Awards nominees. And we are especially thrilled to be adding a new award to the slate this year; recognizing those specifically in the live music industry cultivating and growing country music’s reach. A true pioneer in the genre, few people exemplified this more than Rob Potts. He was a driving force in our efforts to expand country music internationally. I am excited we are able to honor those following in Rob’s footsteps.”

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