Lady Gaga and Tony Bennett will promote their newly-released duets album Love for Sale with a TV takeover across different networks.
Three Specials to Cover Ten Years of Friendship and Work
The two will star in three different specials – one will air on CBS, another one on MTV; and the third one on Paramount+.
The first special is titled One Last Time: An Evening with Tony Bennett and Lady Gaga. It will air on the Sunday of Thanksgiving weekend in November at 8 p.m. ET. The hour-long special was filmed during the two shows Gaga and Bennett did in August at New York’s Radio City Music Hall; which marked the 95-year-old legend’s final concerts.
Then, sometime this winter, MTV Unplugged: Tony Bennett & Lady Gaga, will air on MTV. The special was filmed earlier this summer in New York City. It will feature a combination of duets and solo performances from Love for Sale.
Finally, a documentary called The Lady and the Legend will stream on Paramount+ in 2022; no premiere date has yet been announced. It’ll include footage from the Love for Sale sessions; as well as from the duo’s first album, 2011’s Cheek to Cheek.
Proud to Partner With the Platforms
“We are honored to partner with the legendary Tony Bennett and the iconic Lady Gaga for ViacomCBS’ biggest cross-platform music talent collaboration to date,” said Bruce Gillmer, Chief Content Officer of Music for Paramount Plus and President of Music, Music Talent, Programming, and Events for ViacomCBS, in a statement. “With the sweeping range of our unique brands and platforms; ViacomCBS offers an unparalleled one-stop-shop for artists to showcase their global music releases and creative content of all varieties.”
Bobby Campbell, Gaga’s manager, said, “MTV has been part of Tony Bennett’s story since the ’90s. [It] has been the home to some of the most iconic Lady Gaga moments consistently over her career. We are proud to partner with ViacomCBS to bring the experience of Love For Sale to the world across platforms and generations.”