Country artist Lauren Alaina is launching a limited edition T-shirt collection with Maurices, a leading women fashion brand.
An Esteemed Country Artist
A multi platinum selling artist, a recently invited member of the Grand Ole Opry, and a frequent No. 1 charter, Lauren Alaina has been consistently killing it. Starting off as a runner-up in the 2011 run of American Idol, Lauren Alaina has since released 3 studio albums, 3 EPs, and 10 singles, each of which would consistently reach the Top 50 in US Country Charts.
Her singles “Road Less Traveled,” “One Beer,” and “What Ifs” would all hit No. 1 Hit Singles, and “What Ifs” specifically is now a platinum record. Lauren Alaina has also collaborated with other country stars such as Carrie Underwood, Kane Brown, Blake Shelton, and Alan Jackson. She has also performed at many big events, such as the CMT Music Awards in 2021.
However, Alaina is not content to settle. Just this year, she made a major decision to start the next chapter of her life by signing with a new label, “Big Loud”. In April, she announced that she would be departing from the “Mercury/Universal Music Group Nashville” record that helped her reach so much success since 2011. Although it was a tough decision, Alaina says she had found an amazing label that “matches my personality: big, loud and country.” This new label is, of course, “Big Loud,” and Alaina has gone on record to say that it is her “dream label” after learning the inner workings of the label for a few months.
Partnership with Maurices
Maurices primarily is a female clothing company, offering a friendly service and affordable prices for women’s clothing. In lat
e August, Maurices announced that they would be collaborating with Lauren Alaina on some new clothing. Featuring graphic tees designed by the country artist herself, each tee has Alaina’s own puns and lyrics. With Alaina’s own unique flair attached to this project, the crew at Maurices instantly fell in love with her. In Maurices Chief Marketing Officer Laura Sieger’s words:
“Lauren has been a great partner and brand ambassador, and we had a lot of fun collaborating on this t-shirt collection. She had a lot of great ideas and we brought forth consumer insight to guide our final designs. We are excited to see the response from her biggest fans and our loyal customers.” said Laura Sieger, Maurices Chief Marketing Officer.