Iconic rapper and singer Lil Nas X has partnered with M&M’S to bring people together through art, music, and entertainment.
Lil Nas X Jumps in For a Good Cause
“In the world Mars wants tomorrow, society is inclusive. And through the M&M’S brand we’re committed to inspiring moments of connection and fun; by encouraging a deeper sense of belonging,” said Allison Miazga-Bedrick, Mars Wrigley Senior Brand Director. “Music is one of the most powerful tools to bring people together. Like our iconic M&M’S brand, music sparks nostalgia, memories, and fun. We are thrilled to be able to partner with one of the most trailblazing artists in the world; Lil Nas X, to help us further cement M&M’S role within entertainment.”
Together, Lil Nas X and M&M’S will leverage the power of music to lay the groundwork for a new platform that brings people together to celebrate music, build connections, and enjoy more moments of fun through a series of initiatives set to kick off later this year.
“M&M’S is iconic and I’m a huge fan of the brand,” said Lil Nas X. “I’m excited to work with them on some really cool projects this year that are as colorful as they are.”
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M&M’S Have Been Doing Music Initiatives
In addition to the upcoming collaboration with Lil Nas X, M&M’S will be rolling out a series of music-centric initiatives to support this platform and connect with fans in a meaningful way. Most recently, M&M’S partnered with NBC Universal on NBC’S new music competition series, ‘American Song Contest.’ The brand sponsored a custom on-set lounge – the M&M’S Music Lounge – which was a fun, colorful area for contestants to hang out before and after they performed.
For more information about all of M&M’S musical programming happening this summer, visit MMS.com.