Twenty One Pilots’ Record-Breaking Video
Twenty One Pilots has officially set a Guinness World Record. The band’s never-ending music video for ‘Level of Concern’ went live for a total of 4,264 hours. In other words, 177 days, 16 hours, 10 minutes, and 25 seconds.
‘Level of Concern’ was released in April. Two months later, the duo announced they were making a “never-ending” music video for the song. They were going to use content that fans would upload onto a website.
The band is the first one ever to do an infinite version of a music video. The video consisted of a Youtube live stream that looped the song and featured the user-submitted videos by fans. Every time the song would begin again, new videos would appear. Their team would manually update it with new cuts and clips whenever they could.
The Never-Ending Video, Ended
The live stream began on June 21st of this year. On December 16th, the band posted a funny video on Twitter showing the duo’s Josh getting put in charge of the live stream. He accidentally unplugged the server to plug in Christmas tree lights. “For the last 178 days fans have been generating a never-ending music video for Level of Concern. well, we thought it was never going to end” Twenty One Pilots tweeted.
The video qualified for the Guinness World Record for Longest Music Video the same day it ended. Pharrell Williams previously achieved this award with the 24-hour loop of his song ‘Happy’ on November 13, 2013. The video consisted of new groups of people dancing to the 2013 hit whenever the song would start again.
‘Level of Concern’ is a simple but hopeful song about Tyler’s thoughts concerning the effects the coronavirus made on society and the music industry. It ended Panic! at the Disco’s 76-week run at the #1 spot on Billboard’s Hot Rock Songs Chart on April 20, 2020. This was the duo’s fourth #1 hit.
Sadly, The record-setting ‘Level of Concern’ video is no longer available. On the bright side, you can still watch the original three-minute version on Youtube!